Privacy Policy

Effective Date: April 25, 2025

Digital Display Systems, Inc. (referred to as “Digital Display,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, share, and protect personal information when you visit or make a purchase from digitaldisplay.com (the “Site”) or otherwise interact with us. By visiting our Site or using our services, you consent to the data practices described in this policy. We reserve the right to modify this Privacy Policy at any time by posting updated text on this Site. We encourage you to review this policy periodically for any updates.

 

Information We Collect

We collect personal information that you voluntarily provide to us, as well as some information automatically when you use our Site. The types of information we may collect include:

  • Contact Information: Your name, email address, telephone number, mailing address, and company affiliation or organization name. For example, we may ask for this information when you create an account, request a quote, make a purchase, or contact us.
  • Payment Information: If you make a purchase or payment through our Site, we (or our third-party payment processor) collect billing details such as credit card number, cardholder name, expiration date, billing address, and other payment details​. Note: Digital Display uses a secure payment processing service to handle credit card transactions, so we do not store your full credit card number on our own servers.
  • Communication and Inquiry Data: If you contact us by phone, email, or through chat features on our Site, we may keep a record of your contact information and the content of your communication (including any chat transcripts or messages). This includes any feedback, inquiries, or support requests you submit.
  • Account Information: We will collect the username and password you choose, as well as any profile details you provide in your account (such as your preferences or job title).
  • Automatically Collected Data: When you visit our Site, we automatically collect certain technical information about your device and usage of the Site. This may include your IP address, browser type, operating system, referral website (the site that led you to ours), pages viewed, and the dates/times of access. We collect this data through cookies and similar tracking technologies  This information helps us analyze how visitors navigate our Site digitaldisplay.com and improve your experience.
  • Cookies & Similar Technologies: We use “cookies” and related technologies to enhance site functionality and collect usage data. Cookies allow us to remember your preferences (such as items in your shopping cart) and track site usage patterns. For example, we may use cookies to understand where our users come from, how often they visit, which pages or products are viewed, and other analytics information​We do not knowingly collect sensitive personal information such as Social Security numbers, government ID numbers, or health/biometric data. We ask that you not send us such sensitive information.

 

How We Use Your Information

We use the personal information we collect for the following purposes:

  • To Provide Products and Services: We use your information to process and fulfill your orders and requests. This includes processing payments, shipping products to you, providing services you requested, and communicating about your purchases.
  • Account Management: If you have an account with us, we use your information to maintain your account, authenticate you when you log in, and provide you with account features.
  • Communication: We may use your contact information (email, phone number) to send service-related communications. This includes confirmations, invoices/receipts, shipping notifications, support responses, and important updates about your orders or our Site. We also respond to your inquiries, requests, and customer service issues using the contact and communication data provided.
  • Marketing and Newsletters: With your consent or as otherwise permitted, we may use your email or mailing address to send you promotional materials, newsletters, or special offers from Digital Display that we believe may be of interest to you.​ You can opt out of marketing communications at any time.
  • Site Improvement and Personalization: We analyze usage information (including via cookies and analytics tools) to understand how our Site is used​. This helps us troubleshoot issues, improve the content and functionality of our Site, and enhance the user experience.
  • Security and Fraud Prevention: Your information is used to help protect our Site, business, and other customers from fraud, unauthorized transactions, claims, and other liabilities. For instance, we may use personal information to verify your identity, perform anti-fraud checks, or detect and prevent suspicious or illegal activities​. You agree that we may use the personal information you provide to conduct appropriate anti-fraud checks; personal information may be disclosed to credit bureaus or fraud prevention agencies that may keep a record of that information.
  • Legal Compliance: We may use your data as necessary to comply with applicable legal obligations, such as maintaining records for tax and accounting purposes, or responding to lawful requests by public authorities.
  • Other Purposes: We may use your information for any other purpose disclosed to you at the time we collect your information or pursuant to your consent.

We retain personal information only for as long as necessary to fulfill the purposes described above, including for the duration of your account or customer relationship and as required to comply with legal obligations (for example, certain transaction records may be kept for several years to satisfy tax and accounting laws)​ When personal information is no longer needed, we will securely delete or anonymize it.

 

Disclosure of Information to Third Parties

Digital Display Systems does not sell, rent, or lease your personal information to third parties for their own marketing use. We do, however, share certain information with trusted third-party service providers and partners in order to operate our business and provide services to you, as described below. Whenever we share data, we take steps to ensure those recipients use appropriate safeguards to protect your personal information and use it only for the purposes we specify.

Service Providers: We may share your information with third-party companies who perform services on our behalf. These service providers are contractually required to keep personal information confidential and use it only for the services they provide to us. Key service providers we use include:

  • Payment Processing:  When you make a purchase, your payment information (such as credit card details and billing address) is securely transmitted for processing​. We do not receive or store your full credit card number.
  • E-Commerce Platform: Our online may collect and store certain personal data about our customers as needed to operate the online store. For example, may use your provided location (city, zip code) to calculate shipping costs or taxes, and share necessary information with external services (like sending your billing address to a payment gateway to process payment)​. By using our Site, you understand that such data may be processed through the payment processing software and its extensions.
  • Shipping and Fulfillment: If your order involves physical product shipment, we will share the necessary information with third parties involved in fulfilling the order, such as shipping carriers or logistics companies. This information typically includes your name, shipping address, and contact phone/email (so the carrier can arrange delivery). We provide carriers only the data required to ship your order.
  • Website Hosting: Our website is hosted by a third party company. This means that the data you provide to our Site (including personal information and site content) is stored on servers operated by them on our behalf. the hosting company is a reputable hosting provider that implements security measures to safeguard datain the EU-U.S. Data Privacy Framework program and adheres to its principles for data transferred from the EU​ which helps ensure that any personal data from European users is adequately protected on U.S. servers. The hosting company and its sub processors (such as cloud infrastructure providers) will have access to personal data only as needed to maintain and host our Site, backup data, and provide technical support. They are not permitted to use your data for any other purposes
  • Analytics (Google Analytics): We use Google Analytics, a web analytics service provided by Google, to collect information about how visitors use our Site. Google Analytics uses cookies and similar technologies to gather data such as what pages users visit, how long they stay, how they arrived at our Site, and what they click on. This information is transmitted to Google and aggregated to help us understand website traffic and webpage usage. We use this analytics data to improve our Site’s functionality and content.​ Google Analytics data may also inform our marketing decisions (such as which products to promote), but we do not share personally identifiable information with Google; Google provides aggregated insights to us.
  • Email Communication Services: We may use third-party email service providers to send out newsletters, order confirmations, or other bulk emails on our behalf. If you are subscribed to our communications, your name and email address will be stored with such providers for the purpose of sending emails. These providers are only allowed to use your data to send emails as instructed by us.
  • Chat Services: If you contact us by chat features on our Site, we may keep a record of your contact information and the content of your communication (including any chat transcripts or messages). This includes any feedback, inquiries, or support requests you submit.

Legal Requirements and Safety: We may disclose personal information when required by law, or when we have a good-faith belief that such action is necessary to (a) comply with a legal obligation, government request, or court order; (b) protect and defend the rights, property, or safety of Digital Display Systems , our employees, our users, or others; (c) investigate or assist in preventing any violation of law or this Privacy Policy, including fraud or security issues; or (d) respond to an emergency situation​.

We also may disclose data in connection with mergers, acquisitions, or business transitions.

We strive to limit the personal information we share to what is directly relevant and necessary to accomplish the specified purpose. All third parties with whom we share personal data are obligated to handle it in accordance with this Privacy Policy and applicable law. Aside from the situations described above, Digital Display will not share your personal information with third parties unless we have your consent.

 

Cookies and Analytics

Cookies: When you visit our Site, our system may ask your browser to set a cookie on your device (if your browser is configured to accept cookies). We use cookies to recognize you and your preferences when you return, to keep track of your shopping cart, and to personalize and improve your browsing experience.

We also use cookies and similar technologies to collect technical and analytics information, such as your IP address, browser type, the pages you visit, and the referring page that led you to our Site​. These cookies help us analyze web traffic and understand user behavior on our Site​.The information collected through cookies tells us things like which search engine referred you, how you navigated through our pages, which products interested you, and what content or promotions are effective​

Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline some or all cookies or to notify you when a cookie is being placed. Please be aware that if you disable or refuse cookies, some features of our Site (such as the shopping cart, account login, or certain interactive features) may not function properly or may be slower​. Check your browser’s help documentation to learn how to manage your cookie preferences.

Analytics: As noted above, we use third-party analytics services to better understand our website traffic. In particular, we use Google Analytics/LinkedIn for tracking visitors and aggregating information about the traffic to our Site​. Google Analytics uses its own cookies to collect information (such as your IP and usage info described earlier) and will report website trends to us without identifying individual visitors. This helps us see overall patterns of usage (for example, total number of visitors, most viewed pages, peak traffic times, etc.) so we can make informed decisions about improving our service.

 

Data Security

The security of your personal information is very important to us. We implement a variety of technical and organizational measures to protect your personal data from unauthorized access, use, alteration, or disclosure.

  • Secure Transmission: Our Site employs Secure Sockets Layer (SSL) encryption (or equivalent security technology) for any pages where personal information is collected (such as during account registration or checkout). SSL encryption scrambles the data transmitted between your browser and our servers, helping to ensure that any information you send (like payment details) is secure in transit​ You can verify that you are on a secure page by looking for the closed lock icon or “https://” in your browser’s address bar.
  • Restricted Access: Personal information collected by us is stored in secure operating environments. We limit internal access to your personal data to those employees, contractors, and service providers who need to know that information to operate, develop or improve our services. Each of these parties is bound by confidentiality obligations.
  • Hosting Security: As noted, our hosting provider utilizes reputable data center providers with robust security practices. This includes firewalls, intrusion detection systems, and regular security audits. Data backups are performed to prevent data loss.
  • Payment Security: We do not directly collect or store full credit card numbers on our systems. Our payment processor is PCI-DSS compliant and employs industry-standard encryption and security measures for payment processing. This helps safeguard your payment information during transactions. We only receive confirmation of payment or tokenized information (not sensitive card details) from the processor.
  • Monitoring and Testing: We regularly monitor our Site for vulnerabilities and attacks.

While we strive to protect your information, please note that no method of transmission over the Internet or electronic storage is 100% secure. Thus, we cannot guarantee absolute security of your information. In the unfortunate event of a data breach that affects your personal information, we or our payment processor will notify you in accordance with applicable laws and regulations.

 

Your Rights and Choices

You have certain rights and choices regarding your personal information. Digital Display Systems is committed to providing you with access and control over your data, as required by applicable law in the USA, where applicable.

  • Access and Correction: You have the right to request access to the personal information we hold about you and to request corrections of any inaccuracies. This means you can ask us what information we have about you and obtain a copy of that data in a commonly used format. If any of your personal details are incorrect or have changed (for example, you update your email address or phone number), you can request that we update or correct our records. We may need to verify your identity before fulfilling an access or correction request, to ensure we do not disclose data to the wrong person.

  • Deletion (Right to Erasure): You can request that we delete some personal information we have collected from you. Upon verified request, we will delete your personal data from our records, unless retaining the information is permitted or required by law (for example, we may keep information related to past transactions for legal reporting purposes). Please note that the removal of your data may affect our ability to provide services to you (for instance, if you ask us to delete your account data, you will no longer be able to log in to any account you had). We will inform you if we are unable to delete certain data due to legal obligations.

  • Objection and Restriction: If applicable law (such as EU data protection law) grants you the right to object to or restrict certain processing, you may exercise those rights. For example, you may have the right to object to processing of your personal information for direct marketing, or request that we limit processing in certain circumstances (such as while a data accuracy issue is being resolved). 

  • Consent Preferences: If we are processing your personal information based on your consent, you have the right to withdraw that consent at any time. For example, if you consented to receive our newsletter, you can unsubscribe via the link in the email or contact us to be removed from the list. Withdrawing consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, and it will not affect processing of your data under other lawful bases (such as fulfilling a contract or legal obligations).

  • Opt-Out of Marketing: If you no longer wish to receive marketing emails or newsletters from us, you may opt out at any time. To do so, click the “unsubscribe” link in any promotional email you receive, or contact us using the information in the Contact Us section below and request to be removed from our marketing list. Please note that even if you opt out of marketing messages, we may still send you transactional or administrative communications (such as order updates, security alerts, or policy updates) that are necessary for our relationship with you.
  • California Privacy Rights: If you are a California resident, you are entitled once per year to request and obtain information about any personal information we have disclosed to third parties in the prior calendar year for those third parties’ own direct marketing purposes (under California’s “Shine the Light” law)​. However, please note that we do not disclose personal information to third parties for their direct marketing purposes. If you still wish to inquire about any such sharing or have questions about your California privacy rights, please send a written request to the contact address or email provided below. We will respond within 30 days as required by law​.
  • EU/EEA and UK Data Subject Rights: If you are located in the European Union, European Economic Area, or United Kingdom, you have the rights outlined above (access, correction, deletion, etc.) under the General Data Protection Regulation (GDPR) or UK GDPR. You also have the right to object to our processing of your personal data in certain cases, and to lodge a complaint with a supervisory authority in your country. While our Site is primarily intended for U.S. users, we will extend the same level of privacy protection and rights to European users. To exercise any of these rights, please contact us. We will review and respond to all legitimate requests in a timely manner, and in any event within the timeframe required by law.

When you contact us to exercise your rights, for your protection and the protection of all our users, we may need to verify your identity. For example, we might ask you to provide information that matches our records or take other steps to confirm you are the account holder or person whom the data is about. We will use information provided in a rights request solely to process and document the request.

 

Children’s Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children or minors under 18 years of age. If you are under 18, please do not attempt to register on our Site, make purchases, or send any personal information about yourself to us. If we learn that we have inadvertently collected personal information from someone under 18, we will take steps to promptly delete such information from our records.

 

Changes to This Privacy Policy

We may update or change this Privacy Policy from time to time. If we make material changes to how we collect or use your personal information, we will notify you by posting a prominent notice on our Site or by other appropriate means. The “Effective Date” at the top of this Policy will indicate when the latest changes were made. By continuing to use our Site after any changes become effective, you signify your acceptance of the revised Privacy Policy.

If you do not agree with any updates or changes, you should stop using our Site and services, and you may contact us if you have questions or wish to exercise your rights (for example, to have your data deleted). We will not make changes that retroactively reduce your privacy rights unless required by law, and if such a scenario occurs, we would obtain your consent where required.

 

Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise your rights or preferences as described above, please contact us:

Digital Display Systems, Inc.
318 Martin Avenue
Santa Clara, CA 95050, USA
Email: info@digitaldisplay.com (or via our contact form on the Site)
Phone: 1-408-734-9871

(For privacy-specific inquiries, including requests under this Privacy Policy, you may also call our toll-free line at 1-888-310-1150.)

Thank you for trusting Digital Display Systems with your personal information. We value your business and are dedicated to keeping your data safe and respecting your privacy rights.